Black Friday
This one you've probably heard of before... it's the day afterAmerican Thanksgiving. It marks the beginning of the Christmasshopping season. Many brick-and-mortar stores open up early and offerwild deals that are similar to, or even bigger than "Boxing Day" saleswhich you may be familiar with. The left side of the cartoonaccurately depicts the chaos often found in stores on Black Friday.
Cyber Monday
This is the Monday immediately following Black Friday. Cyber Mondayworks on the same principle as Black Friday, except that it occursonline only. See the right side of the cartoon above? That's CyberMonday. Ecommerce stores(like most of the stores on Shopify)offer amazing deals that customers can take advantage of in thecomfort of their own home.
In 2005, Shop.org coined the term Cyber Monday after analyzingincreased Internet traffic and sales on the first day that most peoplereturn to work after the holiday weekend.
Since its inception, online consumers have started to spread the wordabout Cyber Monday. Between 2006 and 2011, online sales doubled toover 1.2 billion dollars on Cyber Monday. The success of Cyber Mondayhas made itself known all around the world, including Canada, theUnited Kingdom, and all over Europe.
Many online retailers have taken advantage of this upsurge in consumerspending by offering discounts, incentives, savings options, and freeshipping. Shop.org originally coined Cyber Monday as a marketingterm to promote business on an already busy day. Online retail storeshave not limited their sales and discounts only for Cyber Monday;however, they certainly have started to capitalize on its popularityby marketing early in the season. While Cyber Monday offers unbeatablediscounts, online retailers will still promote sales throughout theholiday season.
How You Can Market Your Business for Cyber Monday
As Cyber Monday quickly approaches, consider the following marketingstrategies to help you capitalize on increased online shopping activity.
Smartphone Advertising
Optimize your online store for the mobile experience, analyze smartphoneshopping trends on your website, post exclusive advertisements tocommunicate with the mobile market, and create an app that lets smartphoneusers explore the products in your store and make purchases right on the spot.By perfecting your mobile marketing strategy youll be able to accommodatecomparison shoppers who love finding the hottest deals with the touchof a finger.
Internet Presence
Think of the internet as more than just a sales medium for Cyber Monday.Remember that lots of consumers look online to research the productsthey want to buy first, and then visit brick-and-mortar stores to makethe final purchase. Use the internet as a marketing tool for both BlackFriday in-store bargains and Cyber Monday online deals. Cross market toyour advantage and use your retail location to promote online sales andyour online store to promote in-store sales.
Email Coupons & QR Codes
Promote special offers through email coupons. Generate e-newsletterswith interesting, relevant and exciting content and include a CyberMonday coupon that recipients can redeem online. Within youre-newsletters or in your brick-and-mortar location, use QR codesthat let customers instantly gain access to promotional informationincluding coupons, contests, loyalty rewards and product discounts.
Social Media Marketing
Deal-hungry consumers love to share their findings with friends and family.Promote your sales on Facebook and Twitter, pin to your hearts contenton Pinterest and post images of your new products on Instagram toencourage easy online sharing between your customers and their personalnetworks.
Originality
Easier said than done, but be creative. Be different. Go in a newdirection. These days, a little originality goes a long way to attractcustomers and create a buzz around your brand. Take a daring step andput an imaginative spin on your Cyber Monday marketing campaign.
Deliver Value
Even though at its core Cyber Monday is about ringing in big salesnumbers, dont forget the value add for your customers. Make yourmarketing about more than just discounts and promotions. Providepractical and educational information that speaks to your targetaudience and builds brand loyalty.
Shopify and Cyber Monday
When you have an ecommerce platform like Shopify behind you, any saleschannel is fair game. Shopify gives you countless tools to help youfacilitate online, in-storeand mobile sales. So as you build yourCyber Monday marketing campaign, turn to Shopify for the support youneed be it secure hosting to accommodate increased traffic, a new appto communicate promotions or online reporting to analyze results whenits all said and done.
Follow these links to learn more about Cyber Monday:
Best Cyber Monday 2014 deals; facebook. twitter. pinterest. googleplus. email. more. reddit. linkedin. Now that Black Friday is over, it's time for
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